Ways to Monetize and Market Your Book

If you are a writer or an author and need some creative ideas to help market your book. Here are some creative ways I have come up with to help you.

Simple Ways to Monetize and Market Your Book

1. Produce an audio version of your book.

2. Use some contents of your book as a weekly podcast, either paid for or free.

3. Organize seminars and workshop on the subject of your book. This could be a great source to generate income.

4. Have a book series instead of one big book. Typical example is the “Chicken Soup for the Soul” Series by Jack Canfield and Mark Victor Hansen, You should create an audio book series as well.

5. Consider video tutorials of your book, especially if it is a ‘how-to book’. You may also just want to have video clips of you talking about some characters or subjects of your book. Note: videos can go viral. Try it.

6. Organize webinars on the subject of your book. (Produce a course content from your book)

7. Do one-on-one sale; make it a goal to sell a book a day to people you meet in your daily commute.

8. Offer paid subscriptions services from your website to some content of your book where you give detail information.

9. Be a coach/ consultant, offer to coach people in your area of expertise. Do consultancy services in your niche area. You must master your craft in this.

Book Marketing Ideas

10. Register at authorsden.com, authorcentral.amazon.com and goodreads.com and create an author page. Write a great profile to market yourself and your books.

11. Create a video trailer. Take snapshot of your book pages and covers and do a voice over. Do a virtual book tour. Use your web cam. Try Google hangout, video conferencing online.

12. Create Facebook fan page for your book or use your authors fan page to engage your audience. And also learn how to use pinterest.com, to pin.

13. Create an affiliate program with your e-book using clickbank.com or click2sell.ru

14. Reward your fans on all the social sites, who actively engage with you.

15. Ask questions and ask your followers to refer your work and recommend your book.

16. Create a website for your book or personal site and ensue that site is highly optimized for search. Make it mobile friendly.

17. Learn to use twitter and twitter author hashtags eg #freeebook, #Mustread, #BookGiveway. Use Whatsapp mobile app and Saya Mobile (Innovative Mobile messaging app from Ghana, a powerful way to communicate and connect with your audience)

18. Do guest blogging on other blog sites and leave comments for other bloggers you follow.

19. Hangout with fans at a local bar. Organize drink ups and share ideas with them.

20. Offer to advertise on your sites for free and paid services.

21. Give away free copies of your book online and leave copies anonymously at social places and write a note inside. You can also carry copies of your book to give away free occasionally [for reasons for which they deserve the free book].

22. Brand souvenirs of your book title. And sell them. Example, Pens, t-shirts, stickers

23. Read your own book at public places e.g. in a queue, at a bank, places where people can see you, and engage people on the subject of your book.

24. Send emails to your friends telling them about your book, during the writing and publishing stages.

25. Ask readers to recommend you for speaking engagements and reward those who do. Also offer to MC at events for free.

26. Get a Call card design with the cover page of your book and title. Create stickers using your book cover and give them out for free.

27. Place ads in your newspapers, for both targeted and un-targeted audience. Try Facebook, LinkedIn, goodreads and Google ads.

With all this marketing tools and techniques, don’t forget to always try new methods to keep your book in front of your audience.

Ways to Monetize and Market Your Book

If you are a writer or an author and need some creative ideas to help market your book. Here are some creative ways I have come up with to help you.

Simple Ways to Monetize and Market Your Book

1. Produce an audio version of your book.

2. Use some contents of your book as a weekly podcast, either paid for or free.

3. Organize seminars and workshop on the subject of your book. This could be a great source to generate income.

4. Have a book series instead of one big book. Typical example is the “Chicken Soup for the Soul” Series by Jack Canfield and Mark Victor Hansen, You should create an audio book series as well.

5. Consider video tutorials of your book, especially if it is a ‘how-to book’. You may also just want to have video clips of you talking about some characters or subjects of your book. Note: videos can go viral. Try it.

6. Organize webinars on the subject of your book. (Produce a course content from your book)

7. Do one-on-one sale; make it a goal to sell a book a day to people you meet in your daily commute.

8. Offer paid subscriptions services from your website to some content of your book where you give detail information.

9. Be a coach/ consultant, offer to coach people in your area of expertise. Do consultancy services in your niche area. You must master your craft in this.

Book Marketing Ideas

10. Register at authorsden.com, authorcentral.amazon.com and goodreads.com and create an author page. Write a great profile to market yourself and your books.

11. Create a video trailer. Take snapshot of your book pages and covers and do a voice over. Do a virtual book tour. Use your web cam. Try Google hangout, video conferencing online.

12. Create Facebook fan page for your book or use your authors fan page to engage your audience. And also learn how to use pinterest.com, to pin.

13. Create an affiliate program with your e-book using clickbank.com or click2sell.ru

14. Reward your fans on all the social sites, who actively engage with you.

15. Ask questions and ask your followers to refer your work and recommend your book.

16. Create a website for your book or personal site and ensue that site is highly optimized for search. Make it mobile friendly.

17. Learn to use twitter and twitter author hashtags eg #freeebook, #Mustread, #BookGiveway. Use Whatsapp mobile app and Saya Mobile (Innovative Mobile messaging app from Ghana, a powerful way to communicate and connect with your audience)

18. Do guest blogging on other blog sites and leave comments for other bloggers you follow.

19. Hangout with fans at a local bar. Organize drink ups and share ideas with them.

20. Offer to advertise on your sites for free and paid services.

21. Give away free copies of your book online and leave copies anonymously at social places and write a note inside. You can also carry copies of your book to give away free occasionally [for reasons for which they deserve the free book].

22. Brand souvenirs of your book title. And sell them. Example, Pens, t-shirts, stickers

23. Read your own book at public places e.g. in a queue, at a bank, places where people can see you, and engage people on the subject of your book.

24. Send emails to your friends telling them about your book, during the writing and publishing stages.

25. Ask readers to recommend you for speaking engagements and reward those who do. Also offer to MC at events for free.

26. Get a Call card design with the cover page of your book and title. Create stickers using your book cover and give them out for free.

27. Place ads in your newspapers, for both targeted and un-targeted audience. Try Facebook, LinkedIn, goodreads and Google ads.

With all this marketing tools and techniques, don’t forget to always try new methods to keep your book in front of your audience.

VNA and PACS: The Answers to Effective Management of Exponentially Growing Healthcare Data

Healthcare systems are generating more patient data than ever before. With the progression of diseases, the “data footprint” of each patient increases over time, thereby increasing the overall amount of data, which the appropriate bodies (mostly health care providers) must manage.
Large amounts of data are inherently difficult to manage, but an abundance of data also means that better analytic results can be derived, which is necessary to drive lower cost and better patient outcomes. Consequently, there is a huge demand for data management platforms in healthcare and allied industries for efficiently storing, retrieving, consolidating, and displaying data.

A Vendor Neutral Archive (VNA) is an integral component of modern health data management. A VNA is a storage solution software that can store images, documents, and other clinically relevant files in a standard format with a standard interface.

Data stored in a VNA can be freely accessed by other systems, regardless of those systems’ manufacturers. This interoperability is a hallmark of any VNA system. The term “Neutral” in the acronym VNA has huge implications, as it makes the data stored in VNA, platform-independent. VNAs make it easier to share data across the healthcare system, facilitating communication between departments. They enable imaging clinicians to use software that integrates images with the EHR, in order to help make better-informed diagnoses.

A VNA can also help make data more secure. VNAs that use cloud-based storage can offer better recovery options than a local-only solution. Even if the local files are corrupted or destroyed, the data remains intact in a secure location through a cloud server.

Another hidden advantage of VNAs is the lowering of administrative costs. Fewer systems and fewer points of access mean less overhead for the IT department. And there is no need to migrate data when systems are updated or replaced, a procedure that can be resource-intensive. VNAs potentially offer lower storage costs, as compared to separate PACS systems, throughout the healthcare system as well. VNAs can use information lifecycle management applications to automatically shift older data to less expensive long-term storage, keeping only the most used data on higher-cost quick-access media.

Implementing a VNA is a major shift in a healthcare system’s operating procedures. This shift can uncover a multitude of opportunities to increase efficiency, streamline workflows, and lower costs.

PACS
Modern diagnostic practices generate an enormous amount of pictures and pictorial data. PACS stands for Picture Archive and Communication System. The main purpose of PACS is to simplify the management of images related to patient monitoring throughout the treatment and recovery. Modern radiology practices involve digital imaging. Therefore, for the purpose of interoperability, a standard is required, which is identified by all the stakeholders and is accepted as a norm.

The case in point is DICOM, which stands for Digital Imaging and Communications in Medicine. PACS that adhere to DICOM standards are better suited to accommodate digital image data generated through medical devices procured from different vendors. In other words, DICOM-compliant PACS have better interoperability and a wider coverage for storing and processing different types of digital images generated through varied medical procedures.

The conventional advantages of PACS include duplication removal, quick access of patients’ images and reports, remote sharing of patient’s data and reports within an organization or to other organizations, and the establishment of chronology in patients’ radiology results, in order to facilitate comparison with previous studies on same or other patients.

BEST ENTERPRISE IMAGING STRATEGY: WHAT SUITS YOUR NEEDS
With a multitude of vendors offering enterprise image management systems, it becomes difficult to make the best choice. Each organization is different in terms of organization hierarchy, as well as the type of network used for communication and financial constraints. Consequently, the requirements for enterprise imaging solutions for each one of these will be different, and no one vendor alone can satisfy all of these demands.

GE Healthcare and Philips offer some of the most exciting PACS solutions. These two vendors have a unique distinction of having a global clientele and providing enterprise archive-centric strategies. An enterprise archive refers to long-term storage for managing and collecting data from multiple imaging departments.

If organization’s needs are more VNA-centric, then vendors with exclusive VNA expertise should be considered. An example of a VNA-centric expert would be Agfa. Agfa provides VNA solutions at the enterprise level for handling both DICOM and non-DICOM data.

Irrespective of the size of one’s facility or a number of patients one has contact with, you need to make image storage a necessity, because physicians require a seamless access to them. As a thumb rule, it is imperative to say that any large organization with dedicated departments for various diagnostic imaging (or at least a dedicated radiology department) should have a PACS system in place. If financial constraints are not in place, then a hybrid system incorporating both VNA and PACS should be used for cloud-based storage. Hybrid systems with cloud-based storage are considered to be one of the most efficient modalities in current enterprise imaging management.